Create essential Google Analytics audience segments for ecommerce

Creating audiences is essential for ecommerce marketing because it allows you to target specific groups of customers. For example, creating a remarketing campaign for visitors that have viewed a product page, but have not added any items to their shopping cart is a very effective way to increase overall conversion, more specifically your add-to-cart rate should improve with this campaign.

Research has shown that it's better to target one visitor seven times, than to target seven visitors once. Furthermore, in marketing and advertising there is a rule of seven that assumes that potential customers need to see a specific ad at least seven times for a campaign to be effective.