Keyword research is crucial to find our how customers are looking for your products and business. By identifying the search terms that potential customers use most frequently, it is possible to incorporate these within your website, or even to create custom landing pages that will rank highly with search engines, increasing your organic search volume greatly.

It's also helpful in recognising trends in when and how people are searching for your products, allowing further optimisation. If 4/5 people are searching for your product on a mobile device, it makes far more sense to focus most of your development budget towards the mobile version of the site.

Using the correct keywords in marketing campaigns is very important to make sure your adverts reach the right demographics and give you the greatest return on your investment.